Pics: James Jagger
Windsurfing UK have worked with Mistral International for a number of seasons now so it’s great to see the brand partnering with Yorkshire based ZyroFisher for an exclusive windsurfing and watersports equipment distribution deal in the UK & Ireland. Full press release below.
‘North East based distributor ZyroFisher are excited to announce a partnership with the Mistral brand to represent their range of board sports products across the UK and Ireland. Replicating the growth seen in the cycling market, the demand for stand-up paddle boards hit an all-time high during the summer of 2020, with many brands selling out as early as May. With 2020 being the year of ‘Pedal and Paddle Power’, 2021 is already proving to be bigger, with many brands having sold out of stock in advance and factories around the world reporting unprecedented demand, outstripping that of the windsurfing boom of the early 1980’s.
With ZyroFisher representing a number of leading brands in the cycling market that also have adjacencies in the outdoor and leisure sector, it is a natural progression for the business to expand this area of their portfolio.
ZyroFisher Director of Brands, Jonathan Sherwood, said ‘While our existing brands are best known for their positioning in the cycling market, many of them are equally relevant in the outdoor, powersports, and boardsports sector. We represent CamelBak, Giro Snow, EVOC, Tifosi Eyewear, and TORQ Nutrition in channels outside of cycling, and as we look to invest in further developing these brands across the market, it makes sense for us to expand our brand offering in these adjacent channels. Mistral is a brand with significant history and heritage in the boardsports market, and we are looking forward to helping them realise their potential in the UK.’
With the surge of interest in SUP and water-based boardsports in general, ZyroFisher concluded that a partnership with a heritage brand such as Mistral and the opportunity to add stand up paddle boarding to their portfolio, was a natural, synergistic offering for its business. ZyroFisher will act as the official importer and distributor for Mistral in the UK and will work with existing locations such as Mistral Hayling Island on the South Coast. Mistral’s Brand Manager, Steve West, has created a range of product ideal for the UK market. While largely SUP focused, the product categories are intended to extend to include windsurfing, wing foiling and functional apparel.
The partnership is the start of what will inevitably be a strong alliance and force in bringing Mistral back to prominence in the UK market; ZyroFisher CEO, Rob Haycock, expressed, ‘We’re very happy to have Mistral as part of the ZyroFisher family’.
Products will be available in the UK from the Summer of 2021, with ZyroFisher dealers being able to receive product updates via the ZyroFisher B2B.’
To check out Mistral’s range of watersports gear head over to –
Be sure to check out these other Mistral articles on Windsurfing UK.